Add value to every purchase:
Barclaycard Freedom is a credit card that rewards customers with cashback on every purchase. Over the years, customer transactions have provided Barclaycard with a wealth of data. This data offers valuable insight into their cardholders as well as their likes and shopping habits.
Smart use of customer intelligence:
Using this data to deliver personalised direct mail has taken Barclaycard’s customer relations to a new level. With each monthly Freedom card statement, customers receive a selection of vouchers relating directly to their spending patterns. These include offers from shops they frequently visit as well as discounts on products they regularly purchase.
Powerful, personal communication:
Barclaycard Freedom is a great example of how powerful direct mail can be when combined with intelligent data. Since the campaign began, Barclaycard has experienced a ‘better than planned’ uptake on vouchers.