SEO or search engine optimisation is an ever-changing process. Google and other engines are always moving the goalposts so it’s important to keep up with the changes. It’s also important to look at the future and tailor any web development to match algorithmic requirements. Therefore, we give you our top SEO tips for 2020.
1. Keep your page purpose up to scratch:
What is the page purpose? This is the metric Google uses to determine what you are about and what is the purpose for the page they are indexing. For example, if you are a restaurant, the purpose of your food blog page would be to highlight specific recipes and why your restaurant. If you create non-specific content to try and game the system, Google will punish you.
2. Stick to the E.A.T. principle:
The E.A.T. principle stands for expertise, authoritativeness, and trustworthiness. The search engines are there to deliver content that matches people’s searches. This means that you have to be authoritative in your content delivery. You also have to be trustworthy in your content, make it unique and showcase your expertise on the topic. Authority websites in your niche linking to your content can also boost your ranking and give you more authority.
3. Ensure proper on-page optimisation:
As with most SEO over the years on-page optimisation is essential to match the keywords you are trying to rank for. Doing proper keyword research is where it all starts and you have to make sure the traffic for each keyword is there. Try tools such as ubersuggest.com, ahrefs, and other freely available websites that can help give you an insight into your targeted keywords and competition. Once you have the keywords, write relevant content for the page you are wanting to rank. Make sure that you do not overstuff the content with the keywords. Make the reading of the content seem natural, relevant and again, authoritative. Once you have the page optimised, do an audit for the matching keywords on ubersuggest.com so you can see how it will be perceived by Google.
4. Mobile-Friendly and Site Speed is key for 2020:
2019 was the algorithmic change for mobile-first indexing and 2020 will be no different. Making sure your website is optimised for Google is key. Google is now indexing mobile websites first above desktop as most traffic is from mobile and tablets. Ask your web developer if your website is responsive for mobile and tablet and check that the content is sized properly and readable on all devices. This will ensure greater traffic gains in 2020. Similarly, use Google’s site speed tool to check the loading speed of your website and use their recommendations to speed up your website. Site speed is now a major ranking factor and will continue to be in 2020.
5. Link Building is Still Important:
No matter what the year, 2020 will still be a time of links to your website as a ranking metric. You just can’t escape the fact that internal and external linking is a high priority. As an agency, we do link reach out to find niche related blogs, article sites, forums, and social media influencers who can create a link to our client’s products and services in order to build them a high domain authority link profile. It is key to remember not to spam tons of links to your website from unsavoury sources. Google is quite sophisticated in its link indexing. Always choose a company with private networks for blogs and natural link building. As an SEO in Leeds , I always recommend to our clients that they ask local companies for link exchanges and interlink keywords throughout their own pages.
2020 will be another ever-changing year for SEO. But with the above key strategies, you can better ensure your rankings and traffic increases. If you need any advice, a free site audit or consultation on your website’s SEO, we can perform these tasks for any website in the world, so get in touch with us today.