Traditional brand building:
As a new organisation resulting from the amalgamation of 3 main power suppliers. South East Electric, South West Electric and Southern Electric. In view of this UK Power Networks required a new brand identity. The company, which owns and manages a huge proportion of the country’s electrical power as well as infrastructure, has a corporate customer base.
This design gave us the opportunity to develop a more traditional business to business brand. Additionally it demanded a functional, workmanlike design that reflected the status of the company. One that was modern, yet timeless, as design longevity was an important consideration.
Delivering a new identity:
In addition to a logo, website, stationery, corporate literature and vehicle livery, we also generated a suite of bespoke photographic images. By showing the organisation’s infrastructure, the photography instantly illustrates the size and scale of UK Power Networks.