Traditional brand building:

As a new organisation resulting from the amalgamation of 3 main power suppliers. South East Electric, South West Electric and Southern Electric. In view of this UK Power Networks required a new brand identity. The company, which owns and manages a huge proportion of the country’s electrical power as well as infrastructure, has a corporate customer base.

Hardworking design:

This design gave us the opportunity to develop a more traditional business to business brand. Additionally it demanded a functional, workmanlike design that reflected the status of the company. One that was modern, yet timeless, as design longevity was an important consideration.

Delivering a new identity:

In addition to a logo, website, stationery, corporate literature and vehicle livery, we also generated a suite of bespoke photographic images. By showing the organisation’s infrastructure, the photography instantly illustrates the size and scale of UK Power Networks.

UK Power Networks design for the van signage following brand guidelines
UK Power networks wayfinding example showing where reception is and what scale it would be.
UK Power Networks Van and Engineer outside a property