Escape the 9 to 5:
Live escape games started back in 2006 and it’s gone viral from country to country. Escape games are firmly here in the UK and are seen as the new thing to do regardless of age. Enigma Rooms wanted to capitalise on the “New pastime” so approached us to develop a brand and marketing strategy.
Making the magic happen:
We created a strategy combining multi level social marketing to create a desire for this new escape room. Taking the brand across all media, we also developed the collateral for the franchise side of the business. With the addition of the new ‘pop-up’ escape rooms, available for a week at a time.
Enigma was a fun project for the team to work on. With no existing identity, we were given the freedom to explore our creativity. Since its launch, Enigma Escape Rooms has continued to go from strength to strength. They now have 4 franchises around Yorkshire, with another 2 on the cards.