The advantages of multi-channel retailing are that it helps ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences. With mobile devices handy, there’s no limit to where shoppers can discover and purchase items.
Here at Thumbprint, we have the expertise to help you grow beyond retailing from one single website or platform.
Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace.
Buyers, on the other hand, have many touchpoints and paths to purchase. So it becomes necessary for retailers to branch out.
Multi-channel retailing is the practice of selling merchandise on more than one sales channel.
It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.
Multi-platform eCommerce is not just about copy and paste your product information across multiple retail platforms such as Amazon, eBay, Facebook and Google. It is about ensuring that this process is efficient. By being centrally managed and the control of inventory across all of these platforms simultaneously. It’s about fulfilling orders in a timely and efficient manner to ensure that you keep those 5* reviews coming in.
Doing all of this is not a task to be taken lightly as it is very complex but it has great financial rewards. Thumbprint Media can help you grow your marketplace and increase your sales turnover by incredible amounts. So if you are considering expanding your sales reach across multiple platforms then please get in touch. We have a great deal of experience in this sector and would love to hear from you.