Category Archives: News

Why is digital marketing important for business?

image of mobile phone displaying social media for digital marketing

When considering digital marketing, the following are the key to making a business powerful and prominent on the world wide web. Since Google happens to be the most used search engine and also that many focus on being search-engine friendly, it is vital for a Brand or a Business to come around being search-engine friendly, […]

Nike Launches Subscription Service for Kids

Image of Nike trainers as part of new subscription package.

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others. These brands are working with subscription business to gain more insight about the online customer—and secure a reoccurring […]

Landing pages, who needs them and what do they do?

image of 2 macbooks with colleagues at work

There are very few businesses that would not benefit from a great landing page or even multiple pages. This area of marketing and lead generation is so important and requires a whole strategy of its own. As a company, we are constantly creating strategies and the landing pages for those marketing campaigns to generate hot […]

Google has a secret design library.

Image of books evenly spaced in the google colours.

.For just over a year, the hardware design team at Google have been working inside a new, highly classified design studio. Only a small fraction of Google’s employees are permitted inside this beautiful, birchwood-framed space. A team of around 150, who are hard at work designing the next Pixel phones, Google Home assistants, and all […]