Category: News

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Why is digital marketing important for business?

When considering digital marketing, the following are the key to making a business powerful and prominent on the world wide web. Since Google happens to be the most used search engine and also that many focus on being search-engine friendly, it is vital for a Brand or a Business to come around being search-engine friendly, which further promotes one’s business either through organic methods or inorganic (paid) methods. The list below gives you a brief-up […]

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Eco Friendly? You Should Be.

Some brands are wary of factoring being Eco Friendly into their strategy. But now climate change is less of a debate and more accepted as a crisis. Consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex. While less than half of consumers said they’d pay more for sustainable, eco-friendly products in 2011, 57% say they would today. Moreover, 61% say they’re likely to switch brands if […]

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Image of Nike trainers as part of new subscription package.

Nike Launches Subscription Service for Kids

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others. These brands are working with subscription business to gain more insight about the online customer—and secure a reoccurring revenue model. “The try-at-home subscription model is something that’s clearly gaining traction”. Said Greg Alvo, CEO and founder of Ordergroove, […]

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Landing pages, who needs them and what do they do?

There are very few businesses that would not benefit from a great landing page or even multiple pages. This area of marketing and lead generation is so important and requires a whole strategy of its own. As a company, we are constantly creating strategies and the landing pages for those marketing campaigns to generate hot leads for many businesses. Below is all the information of how you can create your own landing page but as […]

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Image of books evenly spaced in the google colours.

Google has a secret design library.

.For just over a year, the hardware design team at Google have been working inside a new, highly classified design studio. Only a small fraction of Google’s employees are permitted inside this beautiful, birchwood-framed space. A team of around 150, who are hard at work designing the next Pixel phones, Google Home assistants, and all sorts of other things the public (and Google’s competitors) haven’t seen yet. As you can read in our exclusive first […]

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