What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these […]
Category Archives: Marketing
19
Aug
Aug
NATIONAL REPORT — Foodservice continues to be a hot category for convenience stores. But the path to success doesn’t only run through made-to-order. By boosting their grab-and-go options, c-store retailers can get ahead of the game. This is according to a recent Convenience Store News webinar. Grab-and-go is a huge segment for c-stores, as well as […]
14
Aug
Aug
For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others. These brands are working with subscription business to gain more insight about the online customer—and secure a reoccurring […]
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