Category: Marketing

Image relating to article about McDonald's reasserting itself as family friendly

McDonald’s Reasserts Itself As A Family Favourite With Colourful Campaign

McDonald’s France is reasserting itself as a family-friendly restaurant with the help of four childhood prints prepared by TBWA/Paris. ‘Family proof’ seeks to position the fast-food business as a place of fun and play courtesy of striking visuals photographed by Maud Rémy-Lonvis which looks to showcase the iconic golden arches in a new light. The four prints feature colorful hand prints, a ketchup splotch, crayon drawings and playful stamps, all with a stenciled McDonald’s logo and a […]

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image of wall graffiti relating to likes and social media marketing

The best strategies for social media marketing?

Social media marketing strategies can get incredibly complicated. There always seems to be so much to do and so little time. However, there are ways to keep it simple once you know-how. You can either follow our suggestions below or for a very low daily cost. Get Thumbprint to look after all this hard work and deliver incredible results that will make you money. 1. Know your niche. The niche research you did when you […]

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image of mobile phone displaying social media for digital marketing

Why is digital marketing important for business?

When considering digital marketing, the following are the key to making a business powerful and prominent on the world wide web. Since Google happens to be the most used search engine and also that many focus on being search-engine friendly, it is vital for a Brand or a Business to come around being search-engine friendly, which further promotes one’s business either through organic methods or inorganic (paid) methods. The list below gives you a brief-up […]

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Image demonstrating a flow chart of the customer experience

“The best marketers are the custodian of the customer experience.”

The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. What these digital media companies do could sometimes make or break a business. Why is this? Once marketing has managed […]

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Video ads & video content, if your not, you should be

In the last year, I have been spending more and more time creating engaging video ads & video content. Video is becoming more and more dominant across the marketing landscape. You don’t have to dig deep to understand why video advertising is becoming the dominant force in digital marketing. Attention spans are dwindling to a point where people are spurning large volumes of text online. Consumers stare at small portable screens directly in front of […]

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