Category: Marketing

Image demonstrating a flow chart of the customer experience

“The best marketers are the custodian of the customer experience.”

The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. What these digital media companies do could sometimes make or break a business. Why is this? Once marketing has managed […]

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Video ads & video content, if your not, you should be

In the last year, I have been spending more and more time creating engaging video ads & video content. Video is becoming more and more dominant across the marketing landscape. You don’t have to dig deep to understand why video advertising is becoming the dominant force in digital marketing. Attention spans are dwindling to a point where people are spurning large volumes of text online. Consumers stare at small portable screens directly in front of […]

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image of a brand identity brochure on a desk

What is the purpose of a brand?

What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these are; who you are, who you want to be, and how your customers perceive you. The first thing you must […]

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Image demonstrating the use of the four p's of grab and go foodservice

Are You Carefully Considering the Four Ps of Grab-and-Go Foodservice?

NATIONAL REPORT — Foodservice continues to be a hot category for convenience stores. But the path to success doesn’t only run through made-to-order. By boosting their grab-and-go options, c-store retailers can get ahead of the game. This is according to a recent Convenience Store News webinar. Grab-and-go is a huge segment for c-stores, as well as competing foodservice retailers. While c-store operators have been taking advantage of the segment, they can go even farther. During the July […]

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Image of Nike trainers as part of new subscription package.

Nike Launches Subscription Service for Kids

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others. These brands are working with subscription business to gain more insight about the online customer—and secure a reoccurring revenue model. “The try-at-home subscription model is something that’s clearly gaining traction”. Said Greg Alvo, CEO and founder of Ordergroove, […]

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