Category Archives: Design

“The best marketers are the custodian of the customer experience.”

Image demonstrating a flow chart of the customer experience

The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. […]

What is the purpose of a brand?

image of a brand identity brochure on a desk

What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these […]