Bespoke typeface are on the rise, but are brands making the most of them? As a wave of geometric sans serifs take over, we ask if it’s time branding embraced a bolder approach. Typeface licensing fees can be killer. In 2017, Quartz reported that IBM had “freed itself from the tyranny of Helvetica” by creating IBM […]
Category Archives: Design
Case Studies, Design, Marketing, Web Design & Build
“The best marketers are the custodian of the customer experience.”
12
Sep
Sep
The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. […]
19
Aug
Aug
What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these […]
13
Aug
Aug
Lotus reveals rebrand. Lotus has taken its ethos of ‘simplify and add lightness’ to a new level by introducing an overhauled logo. Changed distinctly for the first time since 1989. The Norfolk-based firm’s new logo takes the iconic 3D roundel that’s been in use for three decades and gives it a more simplified look. The […]
