Category: Design

Image of the different ways that brands use typeface.

Why Aren’t Brands Being Braver With Type?

Bespoke typeface are on the rise, but are brands making the most of them? As a wave of geometric sans serifs take over, we ask if it’s time branding embraced a bolder approach. Typeface licensing fees can be killer. In 2017, Quartz reported that IBM had “freed itself from the tyranny of Helvetica” by creating IBM Plex, bringing an end to the million-dollar bill it was paying each year to use Neue Helvetica. It’s notable not [...]
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Image demonstrating a flow chart of the customer experience

“The best marketers are the custodian of the customer experience.”

The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. What these digital media companies do could sometimes make or break a business. Why is this? Once marketing has managed […]

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image of a brand identity brochure on a desk

What is the purpose of a brand?

What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these are; who you are, who you want to be, and how your customers perceive you. The first thing you must […]

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Image of 4 different lotus models parked at opposite angles used in lotus reveals rebrand article

Lotus reveals rebrand. First new logo since 1989

Lotus reveals rebrand. Lotus has taken its ethos of ‘simplify and add lightness’ to a new level by introducing an overhauled logo. Changed distinctly for the first time since 1989. The Norfolk-based firm’s new logo takes the iconic 3D roundel that’s been in use for three decades and gives it a more simplified look. The 3D effect and silver accenting have been removed. With the logo now flat in its design — with a British [...]
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Featured image relating to Jessica Walsh and her new venture

Walsh splits from Sagmeister to form new studio

&Walsh will focus on close client collaboration, “risky and differentiated” work, and look to champion representation and diversity within the consultancy. Jessica Walsh is striking out on her own by launching &Walsh while parting company with Stefan Sagmeister, with whom she has co-run New York-based Sagmeister & Walsh since 2012. The split – which appears to be amicable – will see Walsh focus on commercial work under &Walsh, while Sagmeister will only work on “self-generated [...]
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