What is the purpose of a brand?

image of a brand identity brochure on a desk

What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these […]

Are You Carefully Considering the Four Ps of Grab-and-Go Foodservice?

Image demonstrating the use of the four p's of grab and go foodservice

NATIONAL REPORT — Foodservice continues to be a hot category for convenience stores. But the path to success doesn’t only run through made-to-order. By boosting their grab-and-go options, c-store retailers can get ahead of the game. This is according to a recent Convenience Store News webinar. Grab-and-go is a huge segment for c-stores, as well as […]

Nike Launches Subscription Service for Kids

Image of Nike trainers as part of new subscription package.

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others. These brands are working with subscription business to gain more insight about the online customer—and secure a reoccurring […]

Landing pages, who needs them and what do they do?

image of 2 macbooks with colleagues at work

There are very few businesses that would not benefit from a great landing page or even multiple pages. This area of marketing and lead generation is so important and requires a whole strategy of its own. As a company, we are constantly creating strategies and the landing pages for those marketing campaigns to generate hot […]

Google has a secret design library.

Image of books evenly spaced in the google colours.

.For just over a year, the hardware design team at Google have been working inside a new, highly classified design studio. Only a small fraction of Google’s employees are permitted inside this beautiful, birchwood-framed space. A team of around 150, who are hard at work designing the next Pixel phones, Google Home assistants, and all […]