In the last year, I have been spending more and more time creating engaging video ads & video content. Video is becoming more and more dominant across the marketing landscape. You don’t have to dig deep to understand why video advertising is becoming the dominant force in digital marketing. Attention spans are dwindling to a point where people are spurning large volumes of text online. Consumers stare at small portable screens directly in front of
Starting a new website can be a very easy process. Even someone with no technical background at all could make a website. The only requirement is that you should be aware of all the tools this task requires. Before start working on our website, we need these services, a Hosting Package, a Domain, and a Script. These three things are the building blocks your website. If you’re already thinking “OMG this looks hard” then stop
What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these are; who you are, who you want to be, and how your customers perceive you. The first thing you must
NATIONAL REPORT — Foodservice continues to be a hot category for convenience stores. But the path to success doesn’t only run through made-to-order. By boosting their grab-and-go options, c-store retailers can get ahead of the game. This is according to a recent Convenience Store News webinar. Grab-and-go is a huge segment for c-stores, as well as competing foodservice retailers. While c-store operators have been taking advantage of the segment, they can go even farther. During the July
Some brands are wary of factoring being Eco Friendly into their strategy. But now climate change is less of a debate and more accepted as a crisis. Consumers are prioritizing the environmental impact of their purchasing decisions, according to new research from data insights company GlobalWebIndex. While less than half of consumers said they’d pay more for sustainable, eco-friendly products in 2011, 57% say they would today. Moreover, 61% say they’re likely to switch brands if
