Author Archives: admin

McDonald’s Reasserts Itself As A Family Favourite With Colourful Campaign

MCDONALDS blog

McDonald’s France is reasserting itself as a family-friendly restaurant with the help of four childhood prints prepared by TBWA/Paris. ‘Family proof’ seeks to position the fast-food business as a place of fun and play courtesy of striking visuals photographed by Maud Rémy-Lonvis which looks to showcase the iconic golden arches in a new light. The four prints […]

Why is digital marketing important for business?

image of mobile phone displaying social media for digital marketing

When considering digital marketing, the following are the key to making a business powerful and prominent on the world wide web. Since Google happens to be the most used search engine and also that many focus on being search-engine friendly, it is vital for a Brand or a Business to come around being search-engine friendly, […]

“The best marketers are the custodian of the customer experience.”

Image demonstrating a flow chart of the customer experience

The Challenge – If web design companies can manage to wrap great aesthetic design and UCD (user-centric design) together they will create a winning web site. A website is one tool within any company’s arsenal and it is there to increase revenue. Your company relies on the expertise of digital media companies to deliver this. […]

We get asked this a lot, “How much does it cost to create a successful online store for an aesthetically pleasing starter website.”

Image of man working on a mac building an ecommerce website

The cost truly depends on what type of CMS you choose. There are a wide variety of options (i.e. Magento, WordPress, Joomla, Shopify, etc.) When building your eCommerce store you must factor in the size of an eCommerce website. Also if you are looking to sell across multiple channels such as Amazon, eBay, Google shopping, […]

Video ads & video content, if your not, you should be

In the last year, I have been spending more and more time creating engaging video ads & video content. Video is becoming more and more dominant across the marketing landscape. You don’t have to dig deep to understand why video advertising is becoming the dominant force in digital marketing. Attention spans are dwindling to a […]

What is the purpose of a brand?

image of a brand identity brochure on a desk

What is the purpose of a brand? There is a great quote that, “Branding is what people say about you when you are not in the room”. Your brand is the way you are portrayed to the world; it’s your first and your last impression to your customers. There are three aspects to branding, these […]

Are You Carefully Considering the Four Ps of Grab-and-Go Foodservice?

Image demonstrating the use of the four p's of grab and go foodservice

NATIONAL REPORT — Foodservice continues to be a hot category for convenience stores. But the path to success doesn’t only run through made-to-order. By boosting their grab-and-go options, c-store retailers can get ahead of the game. This is according to a recent Convenience Store News webinar. Grab-and-go is a huge segment for c-stores, as well as […]