When considering digital marketing, the following are the key to making a business powerful and prominent on the world wide web. Since Google happens to be the most used search engine and also that many focus on being search-engine friendly, it is vital for a Brand or a Business to come around being search-engine friendly, which further promotes one’s business either through organic methods or inorganic (paid) methods.
(i). Content strategy: It is most powerful technique (related and should be unique)
(ii). Keyword analysis and positioning: Significance of Long tail keyword + related to you business
(iii). Competitors analysis: analysis about your competitors like keyword, site structure, status (PR, PA, DA alexa rank, social media, keyword etc) content etc.
(iv). Business analysis: Analysis about your business like what your need? what about your business? what the customer need and what you are providing and all these things.
(v). On-page SEO: On-page seo should be fixed like loading time
a. heading tag
b. keyword consistency
c. Meta title
d. meta description
f. sitemap.xml etc.
g. Mobile friendly: Site should be mobile friendly (Browsing is now more done on Mobile phones than on PCs).
(vii). Social channels: Social channel also an important factor to drive traffic etc.
(viii). Off-Page SEO: influence of other sites on ours. Our presence in those sites as info, as a comment, as a link-building must be present in as many influential (DA, able to build more viewers sites, relevancy check, positions) sites as possible.
(ix). Social Networking Sites
– Guest blog
– Forum Marketing
– Social Bookmarking
– Link baiting
– Photo Sharing
– Video Marketing
– Answer Questions
– Business Reviews
– Info-graphic images, etc.
All of the above are the essential elements of Digital Marketing and by knowing how to handle them efficiently, helps you to develop your business from time to time.
Points to Remember:
(i) Digital Marketing is a slow, yet efficient process.
(ii) Fetching results in digital marketing techniques could be time-taking. However, once you’re on top, it is easy to remain consistent in being on top with the help of expert handling.
(iii) You need not shell-out much cash for you to be on top. Quality matters most here.
(iv) Being Organic (Qualitative & S.M.A.R.T) wins than being Inorganic (Paid Ads).
(v) It is easier to grow in/through the Digital World than in the Real World.