Why Animated Explainer Videos Are So Popular.

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One of the perceived barriers new business owners face is marketing costs. We talk to hundreds of different companies, most of which believe wholeheartedly that things like video marketing/animation cost thousands.

You don’t want any of these barriers to hold you back from growing your business, so we’re here to explain below why an animated video/explainer could help your business, and cost far less than you’d expect.

What is an animated explainer video?

Example Animated Explainer Video by Thumbprint Media

If you want to make your business memorable and stand out, show your audience an animated explainer video.

They are an indispensable addition to any business, because they allow you to present large amounts of information in a short time, and in an entertaining way.

Also, people are much more likely to see them as informative and they are much easier to understand.

You can increase your audience engagement by placing an animated explainer video on your website. Explanatory videos are short animated videos that are often used by companies to showcase their product or brand history quickly and memorably.

The history is clear….

Years ago, when the company Common Craft created one that explained the use of the new social media platform Twitter, the video gained popularity. With its simple graphics and simple language, it received almost 10 million views and people quickly understood how to use Twitter, resulting in millions of users.

Since then, thousands of companies large and small have found that incorporating short, compelling videos has helped them expand their business. From small businesses to well-known brands, marketers around the world are using explanatory videos as an effective way to communicate their stories to consumers.

With more than 17 years of experience in the video marketing industry , Thumbprint Media is well equipped to provide affordable, animated videos with professional voiceovers for as little as £299!

Types of Animated Explainer Videos

From cartoon style, to 3d animated, this type of explanatory video aims to tell the story of a product or company using representational objects to capture the imagination of the audience with images instead of words.

Character-Driven: Some explainer videos use cute cartoon characters to represent your potential customers and tell you how your products and services can solve their problems.

This type of explainer video is perfect for many companies who want to showcase a new website, product, service, or just to discuss the benefits of your company.

The whiteboard explanatory video format has become established in recent years, making it one of the least expensive types of explainer videos you can create. Live explanatory videos are best suited for companies selling personal services such as health care, education, health insurance, IT and other services.

Animated explainer videos, however, can successfully solve real-world problems, improve search engine results, and increase leads, conversions, and bookings.

Animated explainers helped launch the companies we love.

Google’s search ranking algorithm accounts for social media use, videos, and shares as a ranking factor, which is one of the reasons that online videos are experiencing explosive growth.

One of the most notable case studies illustrating the rapid success of startups through animated explainer videos is Dropbox.

Dropbox was founded in 2010 and has grown from zero to over 3/4 of a billion users! All thanks to an effective viral campaign.

Their initial landing page had more than 1.5 million views and over 1 million unique visitors per month, all based on animated explainer videos, social shares, and ppc/ facebook ads.

Time and again, explanatory videos have proven to be an effective way of communicating with your audience. Animated explainer videos are an important part of the marketing strategy of thousands of companies that have invested in the development of their products and services. And it doesn’t need to be expensive!


When companies launch new products or offer new services, they ensure that they can easily get the message across to viewers in a short space of time.

Explanatory videos are short online marketing videos that serve to entice engagement. They are often placed at the top of the company’s website, on the front page of its website or on its social media pages.

According to a recent study by the University of California, San Diego, this type of video has become extremely popular in recent years. If you include an explanatory video on your website, your conversion rate can increase by up to 144%.

If I told you that 59% of marketers use animated explainer videos to sell their products and only 19% invest in live action videos, that might make a difference to your marketing choices. It works better because consumers can easily get carried away by an animated video (who doesn’t love a good cartoon?).

If you want to create a memorable and effective video that will dazzle your online followers, hiring an animated video production company is the way to go. Our videos can be fully produced with voiceovers and professional animations from as little as £299! Contact us today for more information.