Video Marketing is Still Hot in 2021:

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Check out this helpful post to learn more about how video marketing continues to outpace most other forms of digital marketing in 2021.

Now, In the early 2020s, HubSpot has found in their recent State of Marketing Report that video was the most commonly used marketing content on social media. 

This has also proven that SEO continues to grow for small, medium and large businesses. 

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If you are looking to grow, whether in the UK, USA, or anywhere else, Thumbprint media’s SEO in Wakefield, is a company with the ability to cover all types of industry, no matter where you are. We can offer full design, marketing, video production, and more at a much more affordable price than other agencies. 

Our research proves that the processes we use are all up to date and the info below further illustrates that:

As video consumption continues to increase in the coming years, marketers can expect it to increase, according to the report.    

To further exemplify this, In May this year, YouTube users spent a combined 284 hours watching live videos, according to a report by the Pew Research Center.  

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Consumers have embraced social channels and are using them again this year to reach out to loved ones and to share those funny/interesting moments. 

As the world nears the end of a major pandemic season and continues to deal with further complications, brands are wondering how they will deal with this huge social media audience the rest of this year, and into next year. 

The Future of Social Marketing:

To learn more about what brands can expect in the coming years, we looked at these research findings such as the Pew Research Center’s Social Media Marketing Report 2021 and talked to some of the industry’s leading experts about the future of social marketing.    

Every day, social media users are inundated with thousands of messages, and everyone is doing what they can to contribute, let alone showing off. 

This year, many brands are spending less time posting on social media and more time just producing content that feels thoughtful, valuable and in touch with the world around them.   

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The good news is that you have the opportunity to complete your social media marketing strategy for the next five years. 

If you follow the guidance and info described here, you are likely to have a robust social content calendar that matches your brand’s online presence and the audience that trusts it.   

With Thumbprint Media’s Social Media Management Leeds, you can rest assured that your company’s posts, graphics, offers, and events are all scheduled to go out with minimal fuss and effort on your business’ part. 

With platforms on the rise and social media being used for shopping, live events and relationship building, it’s time to delve into the social media trends of 2021. 

Facebook, Twitter, Instagram, and other social networks such as LinkedIn continue to be the dominant force as consumers use these platforms to connect, find entertainment and increasingly interact with their favorite brands, the above reports explain.    

Growing concerns about the impact of social media on customer satisfaction and trust make it harder than ever to build trust and relationships with customers, the report said.    

Although studies show that 75% of people do not accept advertising as truth, there is still much to be said to build trust with your social media audience. 

Studies show that people trust social media ads and information more than traditional TV advertising. 

It Works, Even for Small Businesses:

While small businesses are reluctant to invest in social marketing, the studies say it is important to deliver content that consumers want. 

Furthermore, they continue to show that video content outperforms other forms of content on social media, so it is fair to expect that investment in this category will only grow and be the main social media trend. 

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In the United States, more than 175.4 million people watch digital video content, and in the UK alone, more than 15 million people watch videos online every day.    

As we adjust to this new normal, brands are looking for different ways to connect with their consumers in places, in person and at events. 

Live Video and Your Marketing:

Live content is another key element in establishing authentic links with and trust with consumers.    

Video content will be big in 2021 and beyond, and there is a growing audience that is increasingly interested in video content. 

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A recent study by the Pew Research Center for the People & the Press shows that 80% of viewers prefer live-streamed video content to blog content, so brands should seriously consider including live content in their marketing plans for 2021.    

The key to video’s success in 2022 is to think strategically about your audience and where they feel most comfortable, not only in terms of the content they like, but also in the context of their lifestyle.   

For example, they will use Instagram for shopping inspiration, but they will also post complaints on Twitter or seek customer support on Facebook. 

A variety of age groups use Facebook, and if you’re hoping to expand the Gen Z market, you might want to think of TikTok.    


In summary, comprehensive, high-quality work is what you might expect from social media marketing companies in 2021. Agencies such as Thumbprint Media have expertise in each of these areas, so we can help you to reach out to specific audiences that can engage on any platform accordingly. 

This has proven to be very effective in helping brands reach their target audience and build communities.    

According to Statistica, more than 3.8 billion people worldwide will use social media by 2022, and this number is expected to rise to 4.41 billion users by 2025. 

Social media use continues to grow every year, so by the end of 2021 there will be a significant increase in the number of users and use of social platforms. 

Therefore, it is important to keep up with the latest trends and keep up with your posting schedule. Thumbprint media can handle this for you from as little as £400/month!